This is old news to some of you, but I thought we’d share it for those of you who haven’t heard about this already. StatsCAN (Statistics Canada) has released this years round of online shopping statistics.
The survey found that while Canadians on a whole are still somewhat hesitant about online security will still most likely do their shopping online instead of going out to a local retailer.
The overall sales volume rose over two years ago, as did the overall dollar value of monies exchanged online.
Here are some more interesting facts from the survey:
- While the dollar value of sales grew, volume also rose to 69.9 million items, up 40 per cent from two years ago, the report noted.
- Canadian websites lost ground, accounting for 52 per cent of all orders, down from 57 per cent two years ago.
- More consumers paid for the items directly online, with 82 per cent doing so, up from 75 per cent in the earlier period, the study said.
- Albertans, young adults and big spenders were the heaviest online shoppers.
- The number of Canadians over age 16 who shop online grew to 8.4 million from nearly 6.9 million two years ago, the study found. They accounted for 32 per cent of this age group, up from 28 per cent in the earlier period.
- The previous study did not include 16- and 17-year-olds, who accounted for 2 per cent of online sales volume and 1 per cent of the dollar value in the latest study.
- Online shoppers placed an average of 8.3 orders, valued at $183 each, for a total of $1,520 last year.
- However, not all online shoppers spent equally.
- The top 25 per cent of online consumers, who spent more than $5,000 last year, accounted for nearly half the orders and almost 80 per cent of the dollar value.
- Regionally, Internet users from Alberta were the heaviest online shoppers last year, with half of them placing an online order.
- While the vast majority of teenagers aged 16 and 17 use the Internet, only 25 per cent used it to place an online order.
- The heaviest online shoppers by age group were between 25 and 34 years, with half of them placing orders online.
- The most common purchases were travel services, books, magazines, concert tickets, clothing, jewellery and accessories.
- A large number of Canadians use the Internet to supplement their retail shopping, with 43 per cent doing research online and 64 per cent of those going on to make a purchase in-store.
- About half of all Canadians remain concerned about the security of using a credit card online, though that number fell to 34 per cent among shoppers who had ordered online.
- The data is based on a survey of 26,500 online users over a 12-month period.
With Christmas, Valentines Day, New Years, and a whole bunch of snow coming down soon, many Canadians will be stuck inside ready to buy. Get your affiliate caps on now gang!