I’m back with another case study. As you may remember from my previous ppc case study, I was working with just Yahoo for that campaign. With this new ppc campaign I instead went with Bing, Yahoo and Bidvertiser because I had a bit more money to drop on this test and wanted more data across the networks. Note that these numbers are from November 2009 through Jan 2010, and I’m still working on this campaign so I still won’t be telling y’all what I’m actually running with....

It’s been just a little bit over a month since my return from Affiliate Summit 2010. I was embarrassingly slow writing this post because of business picking up. This did give me an opportunity to somewhat sit back for the past 30 days, and think about what I learned, what changed me and best of all how it affected (or, didn’t affect) my business. Last summer was my first visit to an Affiliate Summit, which I went to in New York City, I thought it was a great time, and a lot of people to meet – however, I was still pretty newb at that point so I really wasn’t sure what kinds of questions I was supposed to be asking, who I should be talking to or even the right lingo to use....

Got this email today from a company that is introducing a new product to help with the analytics portion of OpenX. I know a lot of us use OpenX before moving on to one of the paid ad managers, so I thought this would be kind of relevant to a lot of us. This application, that appears to be free (for now) with forthcoming paid extensions. Doesn’t work with the hosted version of OpenX – only the enterprise and self-hosted version (who doesn’t self-host anyway....

First. I know this post is beyond late. I’ve been working like crazy since getting home and this is literally the first free moment I’ve had to write a post about anything. This year I did it a bit differently than last year, I took a friend of mine down with me because he is thinking about getting his product into the marketing world we live in and away from the traditional outlets he’s currently using....

As marketers we know how often we share information with the people we meet. For example, I personally handed out over 350 business cards alone at Affiliate Summit East in just 2 nights and quickly ran out. While it’s awesome to be handing out so many cards and getting my name out there, it does come at a cost – you know that scene in the Lord of War with Nicholas Cage when he’s shooting the gun and every bullet makes a ca-ching noise, handing out business cards is similar – especially if you pay good money to have nice looking cards....